Frequently Asked Questions
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WrightStoneLane provides lead generation for established home improvement businesses, with an initial specialism in Meta advertising for kitchen and bathroom renovation companies. Our work covers campaign planning, advert creation and audience targeting, together with lead capture, automated follow-up and appointment-booking support. Campaigns are then optimised on an ongoing basis, so enquiries arrive steadily and are handled properly rather than left to chance.
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Everything begins with an introductory consultation. We discuss the services you offer, the areas you cover, the customers you most want to reach, your goals for the year ahead and the marketing you already have in place. From there we recommend a suitable approach, agree the scope, and build the campaign and follow-up systems before anything goes live.
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We work exclusively with home improvement businesses, so we understand how homeowners research renovation work and what turns early interest into a booked consultation. Rather than handing over a list of raw contact details, we build the systems that capture, qualify and follow up every enquiry. Our advice is grounded in campaign data, and we are candid about what those numbers show.
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You can email us at Adil@wrightstonelane.com or speak to us directly on +44 7463 588638. Alternatively, complete the enquiry form at [contact form link] and we will aim to reply within one working day. It helps to include a short note about your business, the services you provide and the areas you cover, so the first conversation is as useful as possible.
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We generally work to an initial setup fee, which covers the campaign build and configuration of your follow-up systems, followed by a monthly management fee for ongoing optimisation and reporting. Advertising spend sits separately and is paid directly by you to the platform. Exact figures depend on the scope of the campaign and the systems required, and are confirmed after the consultation.
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Straightforward and collaborative. You will have a clear point of contact, regular updates and reporting that shows plainly what is working and where your budget is going. We ask about your capacity and the jobs you want more of, so campaigns reflect the work that suits your business, and we refine targeting, adverts and follow-up continuously as results come in.